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When we think of online dating, websites such as eHarmony and match usually come to mind

In recent years, apps such as Tinder and Bumble have become very popular, especially among millennials. There is now a new entrance in the online dating market in the form of Facebook Dating.

Facebook Dating was first announced at the F8 development conference in e year in Colombia. After rounds of beta testing in other countries including Canada and Mexico, it officially launched in the United States on .

Facebook Dating is not a separate app from Facebook. Rather it is accessed by creating a separate profile in the user's current Facebook App. Users sign up by specifying their gender and the gender they are interested in being matched with, along with information such as height, religion, job title, where they went to school and whether they have children. The service allows users to upload up to nine photos as well as answers to ice breaker questions set by Facebook.

Users can see potential matches based on factors such as location and shared interests. Since the aim is to match users with new people, Facebook will not use their existing friends to form a pool of eligible dating candidates. However, they can be matched with people who attend the same Facebook events or are part of Facebook groups they currently belong to. Facebook can also match users with persons who are located within a certain radius of their location once their location feature is active.

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