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This article concerns two aspects of data gaming that shape the use of ‘Browse' and ‘Live'

Taking Blued browsing and live streaming as two data-structured and algorithm-guided dating sites, this article explores the ways through which dating goals are algorithmically shaped through data gaming. It also documents how Blued users attribute values and meanings to the dating metrics to the extent that they become cultural objects themselves in the algorithmic sociality (Gillespie, 2016b ; Roberge Seyfert, 2016 ).


On Blued, five buttons, ‘Browse', ‘Chat', ‘Buzz', ‘Live', and ‘More', line up at the bottom of the user interface (observed on ). The author has been a Blued user since . During the last three years, I have habitually opened Blued on an almost daily basis to observe its updates of features and interfaces as well as to engage in casual chat with nearby users. For this reason, this article employs the walkthrough method of Light, Burgess, and Duguay ( 2016 ), which has been specially tailored for studying apps. According to Light, Burgess and Duguay, the walkthrough method asks researchers to engage directly with an app's interface, examining its technological mechanisms and embedded cultural references to understand how it guides users and shapes experiences. They further explicate that the key to this method is to observe step by step and to document an app's screens, features, and flows of activity.

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