sdc-inceleme visitors

22 Eki Around three GPS-centered relationships programs employed by MSM (Grindr, PlanetRomeo, Scruff), simply obtainable because of the mobiles (we

Methods

Our campaign contains three bits you to definitely taken place towards some other and you will partially overlapping schedules (while the revealed from the schedule within the Shape step one ): (i) a strategy circulated toward MSM relationship programs and you will other sites, (ii) advertising on websites regarding homosexual occurrences and you may nightclubs and you may (iii) https://datingranking.net/tr/sdc-inceleme/ good poster and postcard-centered strategy in nightclubs and you can sex-on-properties venues and you can while in the a gay-lesbian road event. On campaign on the dating applications and other sites, we determined the fresh new regularity off advertising revealed and then click-by way of rates (CTR) and you may examined brand new independent aftereffect of style and you will platform to your amount out-of clicks having fun with a terrible binomial regression model.